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Bentley Commerce Uses Trade Credits to Acquire $1.5 Million in KlikVU Windows Media Services for Resale to Corporate Trade Clients and Member Exchanges

SARASOTA, Fla.--(BUSINESS WIRE)--Aug. 6, 2004--Bentley Commerce Corporation's (OTCBB:BLYC) Corporate Trade Group www.bentleycommerce.com, completed an agreement today to purchase $1.5 million in Windows Media services from KlikVu, Inc., a New York-based company specializing in encoding, hosting and streaming, and digital rights management. Payment for the services will be made in cash-equivalent trade credit that www.KlikVu.com will be able to use to reduce its cash requirements in purchasing and to expand its business, by using the cash-equivalent trade credit towards the cost of operational expenses and for advertising and marketing of its services.
Bentley Commerce earns money by marketing the hosting and streaming acquired in the transaction to other companies and through its Bentley Exchange Network of 180 independent trade exchanges with about 50,000 companies that trade through them, and the 74 online exchanges with about 15,000 members. This expands trade opportunities available to exchange members.

"With the new wave of technology and services arriving in the marketplace that enables people to view streaming video, and watch movies on a computer, or broadcast content wireless through a multimedia network to a TV," said Bruce Kamm, Bentley Commerce's CEO and the Managing Director of its Corporate Trade Group. "Bentley Commerce will market most of its acquired inventory of the Windows Media Services for cash, which we believe could result in substantial revenue to the Company.

"Bentley's ability to purchase products and services using trade credit is an extraordinary opportunity for companies requiring financing for business development, to offset and reduce their cash requirements," Mr. Kamm summarized. "It allows companies to receive payment upfront, and then use it to pay a significant portion of their capital expenses, interest free with their own excess capacity. Additionally, it provides new sales and distribution opportunities to companies when Bentley Commerce markets their services to its extensive network of corporate trade clients and trade exchange members."

"KlikVU welcomes its new relationship with Bentley Commerce," said Lowell Feuer, KlikVU's co-founder and CEO. "We are delighted to be working with a visionary company like we are, and to be able to market through their network. We expect it to bring KlikVU a new distribution channel for our content and services."

About KlikVU:

KlikVU is a Windows Media streaming video and audio solution for the discerning public who desires to see uncommon, niche or undistributed content, and who will welcome the opportunity to "klik" to view a movie when offered in the right context. KlikVU is an economic and high-value-added solution to filmmakers, producers, libraries and owners of content that never had a way to syndicate online.

About Bentley Commerce Corporation:

Bentley Commerce Corp. is a business-to-business, Internet e-commerce company that is establishing a new marketplace and distribution channel for worldwide barter and trade. Through the development of a seamlessly integrated family of online barter services, it envisions that most barter transactions can be handled over the Internet in real time, with its proprietary VirtualBarter software. Bentley intends to serve as a clearinghouse for barter trades for Fortune 500 trading partners, scores of existing retail barter exchanges that serve companies of all sizes, corporate barter companies that serve large multinational corporations, trade associations and their member companies, as well as media and travel agencies.

Forward-Looking Statements:

With the exception of historical information, this news release and accompanying information may include forward-looking statements that involve a number of risks and uncertainties. Actual results could differ materially from those anticipated as a result of various risks. There are numerous factors that could contribute to such differences, therefore such projected events and anticipated results are not warranties or guaranties that such events will occur or that the Company will achieve such results. For more information about this corporation and risks involved in the investment of their publicly traded shares, please see the company's website(s), and/or documents filed with the SEC, which are easily accessible in the EDGAR database system.

Contacts


Bentley Commerce Corporation
Bruce Kamm, 646-825-9001
bkamm@bentleycommerce.com
www.bentleycommerce.com
www.bentley.vbarter.com
or
KlikVU, Inc.
Lowell Feuer, 917-674-8106
lowell@KlikVU.com
www.KlikVU.com

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