Credit Guide

Guerrilla Marketing in Action
© 2005 Al Lautenslager

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Guerrilla Marketing is using time, energy and imagination to market
a product, business or person without spending massive amounts of
hard earned profit dollars. It also has been defined as non- traditional marketing, something unusual, unexpected and designed to
be noticed. Of course all marketing is designed to be notice. Its
just that some isn't, believe it or not.

The second a Business of Typea panel, a Guerrilla Marketing, a drew a lot of interest from an audience so heavily salted with type designers.

Credit Union There are many examples over time that have passed the guerrilla
test. I will save those for another speech, article or book. For now
I would like to share examples of Guerrilla Marketing in Action. I
have actually seen these in just the past few months. Someone out
there is using a whole lot of imagination and not spending gobs of
money to market. Here we go with some examples of non-traditional
marketing observed; odd places for media; unexpected messages:

The Japanese market has started to show impatience as no action is been taken in favor of handling the current turmoil and the credit crisis.

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Apply Online For Credit Card No doubt, you have been in restaurants where you have waited for a
table to become available. In many restaurants they give you the big
half-frisbee sized pager that blinks incessantly when your number is
called. No longer are these plain blinking pagers. In the center is
a full color graphic either advertising the restaurants drink
special or the retail location adjacent to the restaurant; certainly
unusual and probably noticed most of the time.

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Recruited by the CIA to rescue hostages held by guerrilla fighters in a Central American country, because the Predator is not of this earth...

Credit Repair Pump gas and you have to look at the handle to secure it in the tank
opening and then to execute the gas pumping process. Some genius
squared off the top of the back of the handle, (the part you look
at) and made a space for a 2" x 2" advertisement. Ice for 99 cents,
Candy Bars two for one, Car Wash Specials, etc. are all advertised
to get that gas pumping consumer to think of one more item to buy
than gas.

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Credit Score Grab a Starbucks and undoubtedly your next stop is the breath mint
aisle in your local convenient store. Oh what to buy? Alas, the
brand is suggested to you, at the exact right time, right there on
the java jacket, the corrugated sleeve around your coffee cup to
keep you from burning your hand. I recently had this thought and I
looked at the jacket only to see the brand name, Eclipse,
advertising their newest gum flavor. Guess what I bought next? In
marketing we always talk about putting your message where your
target market is. This is the epitome of that.

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Bad Credit Loan Most hotels have gone to the credit card like plastic room key that
slides in the activator right on the door handle. I was traveling
the other day and was craving a Domino's pizza. Being out of town
and not having a clue as to the phone number, I wondered? I looked
down at my room key and Domino's had purchased the advertising space
on the room key complete with a phone number. Guess who I called?
Thanks room key.

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Bad Credit Mortgage I haven't seen this done but I have often thought it would make
great advertising space: the front side of an up-escalator step. As
you ride up, you come eye level with a step about 3 or 4 ahead of
you. What a great place to put an advertisement. What a great place
to charge for advertising. Lots of exposure and right where your
target market is if you are in the retail business or service
business in a retail location. Let me know if you see this in
action. Send me a picture of it and I will send you a free copy of
Guerrilla Marketing in 30 Days.

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Banker Complete Credit Guide Al also is a professional speaker for your group, company,
association or conference.

Credit Card Application Al Lautenslager is a speaker, author, business owner, consultant, a
certified guerrilla marketing coach who helps businesses and
professionals increase their revenue through focused marketing and
an increased client base. He is the bestselling co-author of
Guerrilla Marketing in 30 Days and a featured business coach for
entrepreneur.com. He can be contacted at al@market-for-profits.com
or through his website, http://www.market-for-profits.com.

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Credit Card Offer Al Lautenslager is a speaker, author, business owner, consultant, a
certified guerrilla marketing coach who helps businesses and
professionals increase their revenue through focused marketing and
an increased client base. He is the bestselling co-author of
Guerrilla Marketing in 30 Days and a featured business coach for
entrepreneur.com. He can be contacted at al@market-for-profits.com
or through his website, http://www.market-for-profits.com.



Contact him at http://www.market-for-profits.com

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