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Powered by ATG, BestBuy.com is Retailer's Largest Store

Ability to guide customer experience across multiple channels fuels online growth

CAMBRIDGE, Mass.--(BUSINESS WIRE)--Aug. 4, 2004-- ATG (Art Technology Group, NASDAQ: ARTG), the software provider behind the Web's richest customer experiences, today announced that BestBuy.com, the online channel of Best Buy, the nation's leading specialty retailer of consumer electronics, personal computers, entertainment software and appliances, has become the retailer's largest shopping destination. The achievement comes less than one year after re-launching BestBuy.com on the ATG Customer Experience Platform.
BestBuy.com is an integral component of Best Buy's strategy to leverage its Web site and retail locations to capture transactions at multiple customer touch points. Additionally, the online self-service capabilities gained as a result of building the channel on ATG has created an information repository in which customers are able to research various products prior to purchasing goods.

"Online and offline customers are one and the same. The products and, most importantly, the service Best Buy provides to its customers must be transparent across all of our touch points," said Judy Diesen, vice president, business operations, BestBuy.com. "By choosing to build our e-commerce initiative on ATG's Customer Experience Platform, we have been able to empower our customers to research and purchase products online or in our retail locations."

Best Buy initiated its multi-channel strategy in 2001, recognizing the need to create a more powerful, user-friendly, and cross-channel interface that would act as the trigger for increasing online sales. Reacting to the need to create an online channel capable of meeting the demands for future growth and increased traffic, officials at Best Buy completely overhauled the existing IT infrastructure, moving to a Unix-based environment.

"In re-thinking our e-commerce strategy, it was quite clear that in order to fully capitalize on the personalization and online self-service capabilities ATG offered, our back-end systems needed to match ATG's flexibility and scalability," added Diesen.

"Best Buy is a prime example of how retail organizations can capitalize on a multi-channel strategy to provide the level of customer experience that not only converts shoppers into buyers but keeps individual shoppers engaged throughout the entire customer lifecycle," said Cliff Conneighton, senior vice president of marketing, ATG. "The ATG Customer Experience Platform was the right choice for Best Buy as it continues to expand its online presence and drive significant revenue through BestBuy.com."

About ATG

ATG (Art Technology Group, Inc., NASDAQ: ARTG) delivers innovative software to help high-end consumer-facing companies create a richer, more adaptive interactive experience for their customers and partners online and via other channels. ATG has delivered category-leading e-business solutions to many of the world's best-known brands including A&E Television, Aetna Services, Inc., Alcatel, American Airlines, Barclays Global Investors, Best Buy, BMG Direct, Eastman Kodak, Ford Motor Credit, HSBC, Hyatt, J.Crew, Merrill Lynch, Newell Rubbermaid, Target, U.S. Army, Walgreen Company and Wells Fargo. The company is headquartered in Cambridge, Massachusetts, with additional locations throughout North America, Europe, and Asia. For more information about ATG, please visit www.atg.com.

(C) 2004 Art Technology Group, Inc. ATG and Art Technology Group are registered trademarks of Art Technology Group, Inc. ATG Commerce and ATG Adaptive Scenario Server are trademarks of ATG and all other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

This press release contains forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements involve known and unknown risks and uncertainties that may cause ATG's actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by such forward-looking statements. Important risk factors affecting ATG's business generally may be found in their periodic reports and registration statements filed with the Securities and Exchange Commission at www.sec.gov. Risk factors related to the subject matter of this press release include, without limitation, the following possibilities: that deployments of the ATG products described herein may produce results not comparable to those described herein; that no warranty or representation is made with respect to the configuration and/or strategies discussed herein; that no representation is made by the announcement herein, or otherwise, with respect to the financial result, projected or actual, of the customer; the need to adapt to rapid changes so products or deployments do not become obsolete; and the possibility of errors in ATG's software products. ATG undertakes no obligation to update any of the forward-looking statements after the date of this press release.

Contacts


ATG
Tucker Walsh, 617-386-1159
twalsh@atg.com
or
PAN Communications
Jerry Griffin, 978-474-1900
atg@pancomm.com

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