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Card Consolidation Credit Debt The Sierra Club introduced an advertising campaign yesterday that ties fuel economy to patriotism and calls for action by William Clay Ford Jr., the chairman and chief executive of the Ford Motor Company, who was once viewed by the group as an ally.

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Credit Union The campaign, produced by Haddow Communications, is being rolled out in a dozen states. The campaign includes a radio spot and television ads featuring Bob Kerrey, the former Nebraska senator, and Jack Shanahan, a retired vice admiral. Both men urge the auto industry to take action to cut oil use.

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Merchant Credit Guide Co "It's time for us to tell the auto industry that we want to break the grip of oil-producing countries and reduce our oil use," Mr. Kerrey said in one spot, which also showed pictures of oil fields burning in Kuwait during the Persian Gulf war.

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Apply Online For Credit Card The advertisements encourage consumers to ask dealers for a so-called freedom option package. Instead of air-conditioned seats or a sunroof, the Sierra Club wants people to buy cars with eco-friendly features like continuously variable transmissions, which obtain better mileage by using an infinite number of gears, and integrated starter-generators, which shut off engines while idling.

Ford also said it would take additional steps to broaden its relations with gay consumers and repair damage from its initial decision to stop advertising to the gay community. Forda s chairman and chief executive, Bill Ford, said Monday that the automaker values a all people a regardless of their race, religion, gender, sexual orientation and cultural or physical differences. Ford has a track record of support for the gay community, including donations to gay rights groups, sex couples, and active recruitment of gay employees. It is good to see Ford affirm this legacy.

By Card Credit Debt Debt Guide The group said only the Toyota Prius, from Toyota Motor, and a new version of the Honda Civic, from Honda Motor, which both use hybrid engines that combine gasoline and electric power, offer the entire freedom package.

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Credit Repair But the most surprising part of the campaign is that it singles out one company, and one man, in particular Mr. Ford in a radio ad.

Active Credit Credit Guide "Now more than ever, America needs cars that get better gas mileage," says a narrator in the ad, which began showing in Washington yesterday.

Credit Score "That's why we're asking Bill Ford, head of the Ford Motor Company, to do his part and to produce more fuel-efficient cars, S.U.V.'s and pickup trucks."

Bad Car Credit Guide Loan In October, Mr. Ford became chief executive of the company founded by his great-grandfather. Before that he was perceived as an iconoclast, a Detroit executive with a green image who would talk about issues like global warming. Groups like the Sierra Club were quite hopeful that he would lead the company to break with the industry's lobbying against toughening fuel-economy regulations.

Bad Credit Loan Instead, Mr. Ford kept the company in the trade groups that backed the industry's campaigns against higher federal gas mileage standards during a Senate debate earlier this year, souring relations with several environmental groups.

Credit Definition Derivative Still, the Sierra Club considers General Motors and the Chrysler Group of DaimlerChrysler to be more entrenched opponents on fuel-economy legislation, so why single out Mr. Ford?

Bad Credit Mortgage "If you want somebody to lead, you go to somebody who wants to be a leader," said Carl Pope, the chief executive of the Sierra Club. "We think Bill Ford wants to be a leader, but there are people in his company who don't want him to be a leader."

The Insider Guide To Credit He added that the radio ad was intended "to up the cost of not leading" by calling into question the image the company has fostered as being concerned about environmental issues.

Business Credit Card Ford did pledge in 2000 to improve the fuel economy of its sport utility vehicles by 25 percent over five years, leading G.M. and Chrysler to say they would match Ford. And Ford has said it will come out with what would be the first sport utility vehicle to use a hybrid engine next year. But since becoming chief executive, Mr. Ford is faced with a struggling company that lost $5.5 billion last year and has not been vocal on environmental issues.

Banker Complete Credit Guide "There is no dissension within Ford over our commitment to deliver improved fuel economy," Mr. Ford said in a statement.

Credit Card Application "The Sierra Club chose to target Ford and me personally because we are seen as leaders," he added. "I think that's ironic because I have often been criticized for being too far out front on this issue. But we will not change the course we are on and will not alter our commitment to improving the fuel efficiency of our products."

Credit Guide Managing The Sierra Club intended to start running the radio spot in Detroit yesterday as well as Washington but has not yet found a local station willing to play the ad.

Credit Card Offer "We felt it was inappropriate for the Sierra Club to single out an individual and attack an individual in the ad," said Rich Homberg, general manager of WWJ, a local news station owned by Viacom.

Merchant Credit Guide Company Ford has been one of the station's advertisers, but Mr. Homberg said the decision was made on the merits of the ad.

Bad Credit "Singling out the C.E.O. of a major automaker, especially one who was in the forefront of the issue, seems inappropriate," he said. "We're one of the stations that sets the standard for journalism in this community. We didn't make this call lightly."

Collection Collection Complete By Danny Hakim
New York Times - 6/13/2002

Topic: Transportation

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