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Are you Scaring away Potential Customers?

If you are, its costing you sales, says new book

Card Consolidation Credit Debt When you are trying to make a sale and ask someone to fill out a credit application and new account form, do your potential customers turn around and run to the competition?

The scary thing is that even if a country doesn' World Bank can potentially scare away foreign investments.

Credit Union Author Michelle Dunn, in her new book "Become the Squeaky Wheel," explains how you can avoid scaring customers away and keep them coming back. First, find out what your competition is doing, do they have a credit policy? If they do, what is included? What does their credit application look like? How many forms do new customers have to fill out? Do they have good paying customers? Look online, a lot of business website will have their credit applications available online.

Credit lovers look away now, TradIndex.com makes its spread betting accounts available to debit customers only.

Merchant Credit Guide Co "I am amazed at how much "stuff" people will jam onto their credit applications and new account forms. This alone can scare a potential customer away, especially if they can go down the road and fill out one easy form and have their product or service." Says Dunn.

| How Are We Doing Jacque ?(September, 2006) I really hadn't intended on buying online, I know I can go to the store and walk away with the phone, but there was a great incentive, and website was very well put together. I work customer service and you didn't scare me away, normally even a hint of sales pressure will. Great job, you got the sale and didn't scare me.

Apply Online For Credit Card Consumers get distracted by long forms, especially ones that ask for to much information or are full of legal jargon or long technical terms. Keep your form, short and to the point. Keep the language easy to understand and in laymen terms.

This is the story of Maria, the nanny who comes to help widowed Captain Von Trapp to look after his seven unruly children who have scared previous nannies away.

By Card Credit Debt Debt Guide
Michelle Dunn has over 17 years experience in credit and debt collection. She is the founder of Never Dunn Publishing, LLC, is a writer, consultant and the Editorial Advisor for Eli Financial Debt Collection Compliance Alert Newsletter. Michelle started M.A.D. Collection Agency and ran is successfully for 7 years. She owns and runs Credit & Collections.com a free online community for credit and business professionals.

"Highly specific ads are an attempt to limit one's subsequent choices. They also preempt rejection by scaring off many potential suitors in advance. 'Don't get too close unless you want a big dose of me' is the implied message, " says Cowen. This keeps a lot of people away, even ones who might be a good match.

Credit Repair She has written 5 books in her Collecting Money Series. For more information on Michelle's services or to order any of her books please email her at michelle@michelledunn.com or visit www.michelledunn.com & www.credit-and-collections.com

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