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Combined IT Spending in California, New York, and Texas Nearly Matches IT Spending in Japan, IDC Research Shows

FRAMINGHAM, Mass., June 17, 2004 Most IT vendors already know that the United States represents the largest opportunity in the world for IT spending. In 2004, more than 40% of worldwide IT spending will comes from the U.S. According to a new IDC study, there are states in the U.S. with IT spending larger than many countries around the globe. In fact, California, New York, and Texas combined are almost as large as Japan, the second largest market in the world.
We consistently advise IT vendors that having a vertical focus is a more surefire way to target sales and marketing efforts, said Jessica Goepfert, program manager, United States Black Book: State IT Spending by Vertical Market. To help IT vendors further segment their opportunities, we have broken our U.S. business IT spending forecasts down to the state level. As we have seen, not only does each vertical have its nuances, but each state has its own story. Understanding the story and the context of the region is critical to the development of a vendor's sales, marketing, and strategic planning."

Card Consolidation Credit Debt In its latest study, IDC provides the following guidance to IT vendors who wish to take their focus to the state and vertical level:

Nearly 70% of organisations are planning to increase their spending on web analytics this year, according to a new international study by the Web Analytics Association (WAA).

Credit Union * Plan for where the market is going, not just where it is. For example, IT vendors that are targeting the high tech manufacturing sector should probably take a look at Oregon, in addition to the more obvious California.

New York won the highest grade in the Sierra Club report, an A, for its spending on public transit. The city is the only one in the nation that spent more money on transportation alternatives than on new roads. New York spent $460.69 per person on mass transit and $360.97 per person on highways. At the same time, New York emitted the least amount of smog per person from cars and trucks, about 54 pounds annually, according to the green group.

Merchant Credit Guide Co * Recognize the various costs of business and risks associated with each state. Some states, like Oregon and North Carolina, have a lower than average cost of doing business, making it all the more attractive for IT vendors targeting the area. Other areas may seem attractive, but have some inherent risks. For instance, since New York is so heavily dominated by the financial markets, the environment can be quite volatile.

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Apply Online For Credit Card * Take into account regional and cultural differences and tailor marketing accordingly. Localized advertising will likely resonate with and be more memorable to end-users. For instance, a vendor targeting the financial services industry should undoubtedly have a different tone in their messaging for New York as opposed to North Carolina.

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By Card Credit Debt Debt Guide The data provided in this study, The Race is On! Which States and Vertical Markets Should IT Vendors Target for Growth? (IDC #31390), presents some of the output from the U.S. Black Book. First, a general economic and vertical overview is provided, as these are the key underpinnings of the tool. Then the top states for IT spending overall are identified, as well as some leading vertical industries.

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Credit Repair With its new tool, the United States Black Book: State IT Spending by Vertical Market (U.S. Black Book), IDC can provide market estimates and forecasts for the U.S. by 50 states, 14 verticals, and 13 technologies. This data can be used within organizations to pinpoint opportunities and to maximize market coverage and resource allocation in a targeted, efficient way. With this tool, IT vendors can set sales quotas by state, vertical and/or technology based on accurate and reliable market numbers. The information can also be used to determine where best to market one's products and services.

Active Credit Credit Guide For additional information about IDCs Vertical Markets research, please contact Virginia Lehr at 508-935-4188 or email vlehr@idc.com.

Credit Score To purchase this document, call IDC's sales hotline at 508-988-7988 or email sales@idc.com.

Bad Car Credit Guide Loan Contact
For more information, contact:

Bad Credit Loan Jessica Goepfert
jgoepfert@idc.com
508-988-6944

Credit Definition Derivative Virginia Lehr
vlehr@idc.com
508-935-4188

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