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JTB announces UK print advertising campaign

Card Consolidation Credit Debt The Jamaica Tourist Board (JTB) announces the latest instalment of its print advertising campaign that will rollout in the UK from the beginning of February. Each advert will feature exciting and vibrant images, depicting the diversity of Jamaica, and using the tagline of "Once you go, you know."

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Credit Union The campaign, was designed and produced by Foote Cone & Bedding in New York, and was developed to increase consideration of Jamaica offering a multitude of unique and authentic experiences and feelings, unlike other Caribbean destinations. Launched in October 2004, the campaign seeks to impart the idea that Jamaica is a place to be experienced, not visited.

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Merchant Credit Guide Co The advertisements will appear across national press and weekend supplements, in the Evening Standard's ES magazine, and in consumer titles including Conde Nast Traveller, Vanity Fair and the Radio Times.

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Apply Online For Credit Card Jamaica Tourist Board's Director of Tourism Paul Pennicook said:

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By Card Credit Debt Debt Guide "We are continuing our series of powerful new advertisements to underscore the message that Jamaica is the ideal choice for those holidays makers with a wide range of interests. Last year Jamaica experienced some of the strongest ever visitor arrivals from the UK and Europe, and 2005 is already looking incredibly promising.

The bank aims to increase awareness among its business clients of the increasing role it plays in the global and national economy and the quality of service it can offer them. The á5.3 million campaign will feature print ads, which will appear in UK business publications and on websites. Alan Keir, head of commercial banking at HSBC, told mad.co. "One of the reasons why we're running an advertising campaign reinforcing HSBC' sized enterprise bank is because we can.

Credit Repair As we approach the Jamaica Tourist Board's 50th anniversary, we are committed to growing our business out of the UK and Europe. This latest advertising burst will be supported by added emphasis on public relations.Our marketing strategy will also include sales campaigns, press releases, fam and press trips. We will also be unveiling specific initiatives to celebrate the 50th anniversary, so watch this space!" concluded Pennicook.

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